Search Engine Optimization (SEO) in Russia

Along with stadard criteria of the website ranking such as meta tags, formatting, loading time, credibility of the source code etc., there are also linguistic features of ther Russian language (variants, verb forms, morphology) that are of great importance on Yandex. Thus, Google Translator and its aquivalents are taboos for SEO in Russia.

Onpage SEO

In this part, different types of  website content is optimized: from texts and graphs to internal navigation structure and linkings. Usability and readability of texts are therefore important.

Offpage-SEO

Linkbuilding is still important for a web site.  The number of recommendations is as crucial for it as the quality and the authority of a domain referring to you. Yandex and Google can only understand that your web site contains useful information only on the basis of such “recommendations”. We create a concept for the development of a backlink struckture as well as for the increase of activity in social networks with links to the web site.

Onsite-SEO

Conception and improvement of the technical data relevant for Yandex and Google. It comprises indexing, checking the duplicate content, correctly fixed elements such as Robots.txt, Sitemap etc.

Inclusion into the Russian Search Engines, Search Engine Entries

A URL entry is not sufficient for your web site to be indexed on Yandex. There are two important entry criteria:

  1. There needs to exist a Russian version of the web site (in Cyrillic).
  2. The Website needs to be reached via .com or better via .ru.

Please note: The inclusion and administration of new web sites on Yandex currently takes 3-4 Months due to a huge number of new web sites

Inclusion into Yandex.Katalog

Yandex.Katalog is a trade and web site catalogue in which the web sites are sorted out according to their awareness level on the internet (тИЦ, engl. CY). The effect of SEO ranking could be compared with the entry into the former DMOZ catalogue. A free inclusion without any garantees can take up to 3 months, a prompt registration is possible and costs 12500 Rubles. You can find more information under:  https://yaca.yandex.ru/add_payed.xml

What can you achieve by SEO?

Goals of SEO

  • Top placements: Top ranking positions for your relevant keyword combinations!
  • Increase of visibility: Your keywords will be multiplied and perceived accurately by your target audience!
  • Increase of number of visitors: more potential customers on your web site!
  • Efficient budget use: We advise you on efficient budget implementation.