ADVERTISING TYPES IN DISPLAY ADVERTISING IN RUSSIA
In Germany as well as in Russia there are different types of display advertising. Classic banner advertising usually comprises static or dynamic advertising banners in GIF, JPG or flash formats which could be placed on chosen publisher websites by means of direct booking.
Due to ongoing development of new technologies new types of advertising were added to the existing formats of display advertising in Russia:
- Banner advertising on RTB (real time bidding) und RTA (Real time advertising) networks
- Video und pre-roll ads on video channels (z.B. Youtube)
- Social media advertising – ads on vK.com, OK.ru, Facebook
- Teaser advertising on teaser networks
- Mobile advertising – ads on mobile websites and in-app ads