{"id":1853,"date":"2016-11-24T14:48:21","date_gmt":"2016-11-24T11:48:21","guid":{"rendered":"http:\/\/online-marketing-russland.de\/en\/?page_id=1853"},"modified":"2017-07-03T09:30:20","modified_gmt":"2017-07-03T06:30:20","slug":"sem-search-engine-advertising-russia","status":"publish","type":"page","link":"https:\/\/www.online-marketing-russland.de\/en\/sem-search-engine-advertising-russia\/","title":{"rendered":"Search Engine Marketing in Russia and Advertising on Yandex (SEM, SMA)"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-av_section-31779286dc2676a8567fef3678c764df main_color avia-section-default avia-no-shadow  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-1853'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-862cb7ef8b9dbf31054009c64004f3aa\">\n#top .av-special-heading.av-av_heading-862cb7ef8b9dbf31054009c64004f3aa{\npadding-bottom:0;\n}\nbody .av-special-heading.av-av_heading-862cb7ef8b9dbf31054009c64004f3aa .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-862cb7ef8b9dbf31054009c64004f3aa .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-862cb7ef8b9dbf31054009c64004f3aa av-special-heading-h1 blockquote modern-quote'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >SEM Russia: Search Engine Marketing<\/h1><div class='av-subheading av-subheading_below'><p>with Yandex.Direkt, Begun, Google Adwords<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-198ef9a547e225b475ae0890b967f6fb\">\n.avia-section.av-av_section-198ef9a547e225b475ae0890b967f6fb{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.online-marketing-russland.de\/wp-content\/uploads\/2016\/11\/head_sem2-1-1.jpg);\nbackground-position:0% 0%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-av_section-198ef9a547e225b475ae0890b967f6fb main_color avia-section-default avia-no-shadow avia-bg-style-scroll container_wrap sidebar_right'  data-section-bg-repeat='no-repeat'><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-1853'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-01fcf0002abce87893c661aecd84d156\">\n.flex_column.av-av_one_full-01fcf0002abce87893c661aecd84d156{\nborder-radius:0px 0px 0px 0px;\npadding:370px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-01fcf0002abce87893c661aecd84d156 av_one_full  avia-builder-el-1  avia-builder-el-no-sibling  first flex_column_div  '     ><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-1853'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-3da2cbb6294327a2fb53e79c963c53aa\">\n.avia-section.av-av_section-3da2cbb6294327a2fb53e79c963c53aa{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-av_section-3da2cbb6294327a2fb53e79c963c53aa main_color avia-section-no-padding avia-no-shadow avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-1853'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-0b77a208203dd2f37c8fd723b35d5982\">\n.flex_column.av-av_one_full-0b77a208203dd2f37c8fd723b35d5982{\nborder-radius:0px 0px 0px 0px;\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-0b77a208203dd2f37c8fd723b35d5982 av_one_full first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-396ddf1f42196ca838231e61a4602801 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Why ONMARUS<\/h2>\n<p>ONMARUS is one of <strong>Yandex&#8217;s <\/strong> oldest partners in Germany. We\u2019ve been working with the Russian search engine since 2009.<\/p>\n<p>All search engine marketing campaigns are solely focused on the <strong>Russian online market<\/strong>. Some advertising campaigns run on neighbour target markets such as Ukraine, Kazakhstan and Belarus.<\/p>\n<p>Having regard to the Russian mentality and possessing perfect knowledge of the Russian language we can offer optimum adaptation of product groups to desired target audiences.<\/p>\n<p>With us, you will benefit from higher CTRs and as a result from better optimization of the search engine advertising according to your end goals (brand building, lead generation, increase in turnover, improvement of KPIs such as CPL\/COP\/CPI\/ROI).<\/p>\n<h2>Our Services in Search Engine Marketing<\/h2>\n<ul>\n<li style=\"list-style-type: none;\">\n<ol>\n<li>Complete setup of new advertising campaigns on <strong>Yandex<\/strong> or <strong>Google <\/strong>in Russia<\/li>\n<li>A significant reduction of CPC of new SEM campaigns within a few days<\/li>\n<li>Establishment of conversion-tracking on Yandex.Metrics. if necessary<\/li>\n<li>Optimization of current SEM campaigns for better performance or prifitability<\/li>\n<li>Strategic campaign management with focus on performance goals<\/li>\n<li>Ongoing analysis of performance and conversion optimization<\/li>\n<li>Documentation and reporting<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<p>Furthermore, all campaigns supervised by our agency are exempt from Russian VAT of 18%.\u00a0 This means that the cost per click\u00a0 (CPC) is 18% cheaper than the usual CPC.<\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-av_hr-dcd2069817a0e3d34ae04cad8f3443c7 hr-default'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-396ddf1f42196ca838231e61a4602801 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Technical Possibilities on Yandex<\/h2>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_3'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-1853'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fourth-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_fourth-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_fourth-6126cab7d8fab8d08143dd2dacdf673c av_one_fourth first flex_column_div av-zero-column-padding  '     ><p><section  class='av_textblock_section av-av_textblock-396ddf1f42196ca838231e61a4602801 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_font_icon-b3835b6ff2b93337bbcce9f2bbb275eb\">\n.av_font_icon.av-av_font_icon-b3835b6ff2b93337bbcce9f2bbb275eb .av-icon-char{\nfont-size:40px;\nline-height:40px;\n}\n<\/style>\n<span  class='av_font_icon av-av_font_icon-b3835b6ff2b93337bbcce9f2bbb275eb avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue853' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span> Product feeds for product marketing<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-616cd310f4c6bf63bbd1f033802c1165\">\n#top .hr.hr-invisible.av-av_hr-616cd310f4c6bf63bbd1f033802c1165{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-av_hr-616cd310f4c6bf63bbd1f033802c1165 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-396ddf1f42196ca838231e61a4602801 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_font_icon-73b2f969a2e560d481f72c2cb10b7e94\">\n.av_font_icon.av-av_font_icon-73b2f969a2e560d481f72c2cb10b7e94 .av-icon-char{\nfont-size:40px;\nline-height:40px;\n}\n<\/style>\n<span  class='av_font_icon av-av_font_icon-73b2f969a2e560d481f72c2cb10b7e94 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue91c' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span> Mobile app advertising<\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fourth-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_fourth-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_fourth-0aa7055fe62c3622faec82866afbaeb2 av_one_fourth flex_column_div av-zero-column-padding  '     ><p><section  class='av_textblock_section av-av_textblock-396ddf1f42196ca838231e61a4602801 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_font_icon-69a45b0932664953674d685e58d6d19f\">\n.av_font_icon.av-av_font_icon-69a45b0932664953674d685e58d6d19f .av-icon-char{\nfont-size:40px;\nline-height:40px;\n}\n<\/style>\n<span  class='av_font_icon av-av_font_icon-69a45b0932664953674d685e58d6d19f avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue840' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span> Extensive retargeting<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-616cd310f4c6bf63bbd1f033802c1165\">\n#top .hr.hr-invisible.av-av_hr-616cd310f4c6bf63bbd1f033802c1165{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-av_hr-616cd310f4c6bf63bbd1f033802c1165 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-396ddf1f42196ca838231e61a4602801 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_font_icon-c619d6db720198a7806f9ef6bb533f91\">\n.av_font_icon.av-av_font_icon-c619d6db720198a7806f9ef6bb533f91 .av-icon-char{\nfont-size:40px;\nline-height:40px;\n}\n<\/style>\n<span  class='av_font_icon av-av_font_icon-c619d6db720198a7806f9ef6bb533f91 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue85c' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span> Orientation on mobile devices<\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fourth-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_fourth-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_fourth-0aa7055fe62c3622faec82866afbaeb2 av_one_fourth flex_column_div av-zero-column-padding  '     ><p><section  class='av_textblock_section av-av_textblock-396ddf1f42196ca838231e61a4602801 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_font_icon-79a600cdd19ce04fadb369d7f587302e\">\n.av_font_icon.av-av_font_icon-79a600cdd19ce04fadb369d7f587302e .av-icon-char{\nfont-size:40px;\nline-height:40px;\n}\n<\/style>\n<span  class='av_font_icon av-av_font_icon-79a600cdd19ce04fadb369d7f587302e avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue80c' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span> Targeting according to age and sex<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-616cd310f4c6bf63bbd1f033802c1165\">\n#top .hr.hr-invisible.av-av_hr-616cd310f4c6bf63bbd1f033802c1165{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-av_hr-616cd310f4c6bf63bbd1f033802c1165 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-396ddf1f42196ca838231e61a4602801 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_font_icon-82640e3aaa8704a824bab0a7cf6c1081\">\n.av_font_icon.av-av_font_icon-82640e3aaa8704a824bab0a7cf6c1081 .av-icon-char{\nfont-size:40px;\nline-height:40px;\n}\n<\/style>\n<span  class='av_font_icon av-av_font_icon-82640e3aaa8704a824bab0a7cf6c1081 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue854' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span> Call tracking<\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fourth-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_fourth-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_fourth-0aa7055fe62c3622faec82866afbaeb2 av_one_fourth flex_column_div av-zero-column-padding  '     ><p><section  class='av_textblock_section av-av_textblock-396ddf1f42196ca838231e61a4602801 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_font_icon-aae59fc246a3428f396df1b805616922\">\n.av_font_icon.av-av_font_icon-aae59fc246a3428f396df1b805616922 .av-icon-char{\nfont-size:40px;\nline-height:40px;\n}\n<\/style>\n<span  class='av_font_icon av-av_font_icon-aae59fc246a3428f396df1b805616922 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue857' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span> Look-a-like targeting<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-616cd310f4c6bf63bbd1f033802c1165\">\n#top .hr.hr-invisible.av-av_hr-616cd310f4c6bf63bbd1f033802c1165{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-av_hr-616cd310f4c6bf63bbd1f033802c1165 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-396ddf1f42196ca838231e61a4602801 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_font_icon-daf7bb083fd932bdbb8931f9637fdd00\">\n.av_font_icon.av-av_font_icon-daf7bb083fd932bdbb8931f9637fdd00 .av-icon-char{\nfont-size:40px;\nline-height:40px;\n}\n<\/style>\n<span  class='av_font_icon av-av_font_icon-daf7bb083fd932bdbb8931f9637fdd00 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue856' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span> Strategies for conversion optimisation<\/p>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-av_section-31779286dc2676a8567fef3678c764df main_color avia-section-default avia-no-shadow avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-1853'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-av_textblock-396ddf1f42196ca838231e61a4602801 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Our Professional Know-how<\/h3>\n<p>Our agency possesses experience in following fields on the Russian market:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>E-commerce<\/strong>:fashion, cosmetics, elektronics, software<\/li>\n<li><strong>Medicine<\/strong> services<\/li>\n<li><strong>Pharmaceutical<\/strong> online shops<\/li>\n<li><strong>Tourism<\/strong>, transport- und leisure offerings<\/li>\n<li><strong>Machinery industry<\/strong><\/li>\n<li><strong>Gaming<\/strong>: online games, social games, peer-to-peer computer games<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_4'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-1853'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-273c8c9d7e5a12a90cba1d5fb9e0e858\">\n.avia-section.av-av_section-273c8c9d7e5a12a90cba1d5fb9e0e858{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_5'  class='avia-section av-av_section-273c8c9d7e5a12a90cba1d5fb9e0e858 main_color avia-section-no-padding avia-no-border-styling avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-1853'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_three_fourth-13882c080106df1d0f781fadfdefd3c5\">\n.flex_column.av-av_three_fourth-13882c080106df1d0f781fadfdefd3c5{\nborder-radius:0px 0px 0px 0px;\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-av_three_fourth-13882c080106df1d0f781fadfdefd3c5 av_three_fourth first no_margin flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-396ddf1f42196ca838231e61a4602801 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Don\u2019t you know Yandex yet?<\/strong><br \/>\n<a href=\"https:\/\/www.yandex.ru\" target=\"_blank\" rel=\"noopener\">Yandex <\/a>is the most widely used search engine in Russia and is therefore vitally important for search engine marketing.<\/p>\n<p>Yandex has sustained its market share of approx. 57% (2016) for several years. Google follows on the solid second position with its nearly 35% market share. However, this search engine doesn\u2019t perform strongly enough to achieve substantial outreach. Thus, Russia belongs to the countries where a domestic search engine dominates.<\/p>\n<p>Advertisers in Russia display their advertising on Yandex and additionally on Google. However, one can reach more users with Yandex, above all through cross-media distribution: Yandex will be set as the main search engine in browsers and there are hardly any mobile users who don\u2019t use any of the Yandex apps such as Maps, Email, Weather, Metro information.<\/p>\n<h3>Search Engine Marketing on Yandex (SEM, SMA)<\/h3>\n<p>Search engine marketing basically means advertisements in search results and if desired in advertising networks of search engines. There are several terms for search engine marketing, the most widely spread of which are such English terms as search engine advertising (SEA), search engine marketing (SEM) and paid search ads.<\/p>\n<p>Search engine advertising on Yandex is similar to its western equivalent Google. Yandex advertisements are paid per click according to the auction principle (cost per click oder pay per click = CPC , PPC). It means that the cost per click changes constantly and depends on the density of competition for respective keywords and on the click rate of the advertisement. Click rate or conversion rate shows mostly how successful the advertisement is or the relation of eye contacts to clicks.<\/p>\n<h3>Costs<\/h3>\n<p>Yandex is very popular as an advertising platform, costs per click are therefore a bit higher than on Google. However, one should take into consideration that the conversion rate is mostly higher on Yandex than on Google. The CPCs vary considerably and total 0,01\u20ac &#8211; 3,50\u20ac for products and services for which we have displayed advertisements on Yandex so far. One can reduce these costs with sufficient know-how and application of certain strategies.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fourth-a98a6c5f3ebf49b6382472044548eb03\">\n.flex_column.av-av_one_fourth-a98a6c5f3ebf49b6382472044548eb03{\nborder-radius:0px 0px 0px 0px;\npadding:0 40px 40px 40px;\n}\n<\/style>\n<div  class='flex_column av-av_one_fourth-a98a6c5f3ebf49b6382472044548eb03 av_one_fourth no_margin flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-5b7483c7d93e0d9d5bb0bf5df7e30d35\">\n.avia-image-container.av-av_image-5b7483c7d93e0d9d5bb0bf5df7e30d35 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-5b7483c7d93e0d9d5bb0bf5df7e30d35 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-5b7483c7d93e0d9d5bb0bf5df7e30d35 av-styling- av-hover-grow av-img-linked avia-align-center'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/www.online-marketing-russland.de\/wp-content\/uploads\/2016\/03\/yandex_top_search_engine.png\" data-srcset=\"https:\/\/www.online-marketing-russland.de\/wp-content\/uploads\/2016\/03\/yandex_top_search_engine.png 814w, https:\/\/www.online-marketing-russland.de\/wp-content\/uploads\/2016\/03\/yandex_top_search_engine-300x181.png 300w, https:\/\/www.online-marketing-russland.de\/wp-content\/uploads\/2016\/03\/yandex_top_search_engine-768x462.png 768w, https:\/\/www.online-marketing-russland.de\/wp-content\/uploads\/2016\/03\/yandex_top_search_engine-705x424.png 705w, https:\/\/www.online-marketing-russland.de\/wp-content\/uploads\/2016\/03\/yandex_top_search_engine-450x271.png 450w\" data-sizes=\"(max-width: 814px) 100vw, 814px\" class=\"avia_image \" aria-label=\"yandex_top_search_engine\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2562 avia-img-lazy-loading-not-2562 avia_image ' src=\"https:\/\/www.online-marketing-russland.de\/wp-content\/uploads\/2016\/03\/yandex_top_search_engine.png\" alt='Suchmaschinenmarketing mit Suchmaschine Yandex' title='yandex_top_search_engine'  height=\"490\" width=\"814\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.online-marketing-russland.de\/wp-content\/uploads\/2016\/03\/yandex_top_search_engine.png 814w, https:\/\/www.online-marketing-russland.de\/wp-content\/uploads\/2016\/03\/yandex_top_search_engine-300x181.png 300w, https:\/\/www.online-marketing-russland.de\/wp-content\/uploads\/2016\/03\/yandex_top_search_engine-768x462.png 768w, https:\/\/www.online-marketing-russland.de\/wp-content\/uploads\/2016\/03\/yandex_top_search_engine-705x424.png 705w, https:\/\/www.online-marketing-russland.de\/wp-content\/uploads\/2016\/03\/yandex_top_search_engine-450x271.png 450w\" sizes=\"(max-width: 814px) 100vw, 814px\" \/><\/a><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_5'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-1853'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='rsdf33'  class='avia-section av-av_section-56c56b0fe39d71f2ba160c758ae15867 main_color avia-section-large avia-no-shadow avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-1853'><div class='entry-content-wrapper clearfix'>\n<div  class='hr av-av_hr-dcd2069817a0e3d34ae04cad8f3443c7 hr-default'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fifth-9497bbf8bff73ea4c6992cc17fa9ec36\">\n.flex_column.av-av_one_fifth-9497bbf8bff73ea4c6992cc17fa9ec36{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_fifth-9497bbf8bff73ea4c6992cc17fa9ec36 av_one_fifth first flex_column_div av-zero-column-padding  '     ><section  class='avia-team-member av-av_team_member-6fff63c66867455cf855f9fab6243237'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2452 avia-img-lazy-loading-not-2452 avia_image avia_image_team' src=\"https:\/\/www.online-marketing-russland.de\/wp-content\/uploads\/2016\/03\/unnamed.jpg\" alt='Business Economist Natalia Wittke'  itemprop=\"image\"   height=\"600\" width=\"428\" srcset=\"https:\/\/www.online-marketing-russland.de\/wp-content\/uploads\/2016\/03\/unnamed.jpg 428w, https:\/\/www.online-marketing-russland.de\/wp-content\/uploads\/2016\/03\/unnamed-214x300.jpg 214w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" >Business Economist Natalia Wittke<\/h3><div class='team-member-job-title '  itemprop=\"jobTitle\" >CEO<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >ONMARUS<\/span><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_three_fifth-9c1d454dc06f7247226bc4e8f931daae\">\n.flex_column.av-av_three_fifth-9c1d454dc06f7247226bc4e8f931daae{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_three_fifth-9c1d454dc06f7247226bc4e8f931daae av_three_fifth flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-396ddf1f42196ca838231e61a4602801 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><strong>Do you have further questions about search engine marketing?<\/strong><\/h2>\n<p>My team and I are open for your questions\u00a0on the phone or by email and we are always at your disposal if you need professional advice.\u00a0 Our initial consultancy is absolutely free of charge. We are happy to help you with words and deeds.<\/p>\n<p>Send us an email or call us under: <strong>+49 (0)40 317 024 90<\/strong><\/p>\n<div  class='avia-button-wrap av-av_button-55a713c27aa4381745ab14c09de3acd5-wrap avia-button-left '><a href=\"https:\/\/www.online-marketing-russland.de\/kontakt\/\" class=\"avia-button av-av_button-55a713c27aa4381745ab14c09de3acd5 av-link-btn avia-icon_select-yes-left-icon avia-size-medium avia-position-left avia-color-theme-color\" aria-label=\"Contact form\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' >Contact form<\/span><\/a><\/div>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-05a6e39768a2ee5d0dc989fca191cc1b\">\n#top .hr.av-av_hr-05a6e39768a2ee5d0dc989fca191cc1b{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-05a6e39768a2ee5d0dc989fca191cc1b .hr-inner{\nwidth:100%;\nborder-color:#e1e1e1;\n}\n<\/style>\n<div  class='hr av-av_hr-05a6e39768a2ee5d0dc989fca191cc1b hr-custom hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-9497bbf8bff73ea4c6992cc17fa9ec36\">\n.flex_column.av-av_one_half-9497bbf8bff73ea4c6992cc17fa9ec36{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-9497bbf8bff73ea4c6992cc17fa9ec36 av_one_half first flex_column_div av-zero-column-padding  '     ><p><section  class='av_textblock_section av-av_textblock-396ddf1f42196ca838231e61a4602801 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>SEARCH ENGINE MARKETING<\/strong><\/p>\n<p>SEM on Yandex and Google.ru, product marketing via feeds, retargeting, call tracking, look-a-like campaigns and conversion optimization \u2013 we support you in all aspects and bring you to the top!<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-av_button-c208893f9853a83af56fbde84c32ca7f-wrap avia-button-left '><a href=\"https:\/\/www.online-marketing-russland.de\/en\/about-us\/\" class=\"avia-button av-av_button-c208893f9853a83af56fbde84c32ca7f av-link-btn avia-icon_select-no avia-size-small avia-position-left avia-color-theme-color\" aria-label=\"Learn more...\"><span class='avia_iconbox_title' >Learn more...<\/span><\/a><\/div><br \/>\n<div  class='hr av-av_hr-dcd2069817a0e3d34ae04cad8f3443c7 hr-default'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-9c1d454dc06f7247226bc4e8f931daae\">\n.flex_column.av-av_one_half-9c1d454dc06f7247226bc4e8f931daae{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-9c1d454dc06f7247226bc4e8f931daae av_one_half flex_column_div av-zero-column-padding  '     ><p><section  class='av_textblock_section av-av_textblock-396ddf1f42196ca838231e61a4602801 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>DISPLAY ADVERTISING<\/strong><\/p>\n<p>Our long-standing clients are impressed with our services such as display and banner advertising, video and pre-roll ads, social targeting ads and dynamic retargeting. When can we convince you?<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-av_button-c208893f9853a83af56fbde84c32ca7f-wrap avia-button-left '><a href=\"https:\/\/www.online-marketing-russland.de\/en\/about-us\/\" class=\"avia-button av-av_button-c208893f9853a83af56fbde84c32ca7f av-link-btn avia-icon_select-no avia-size-small avia-position-left avia-color-theme-color\" aria-label=\"Learn more...\"><span class='avia_iconbox_title' >Learn more...<\/span><\/a><\/div><br \/>\n<div  class='hr av-av_hr-dcd2069817a0e3d34ae04cad8f3443c7 hr-default'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-9497bbf8bff73ea4c6992cc17fa9ec36\">\n.flex_column.av-av_one_half-9497bbf8bff73ea4c6992cc17fa9ec36{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-9497bbf8bff73ea4c6992cc17fa9ec36 av_one_half first flex_column_div av-zero-column-padding  '     ><p><section  class='av_textblock_section av-av_textblock-396ddf1f42196ca838231e61a4602801 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>SOCIAL MEDIA<\/strong><\/p>\n<p>We offer you social media marketing and social media management Russian platforms vK.com, Odnoklassniki.ru, MoyMir, Facebook Russia, Twitter\u00a0und Instagram.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-av_button-c208893f9853a83af56fbde84c32ca7f-wrap avia-button-left '><a href=\"https:\/\/www.online-marketing-russland.de\/en\/about-us\/\" class=\"avia-button av-av_button-c208893f9853a83af56fbde84c32ca7f av-link-btn avia-icon_select-no avia-size-small avia-position-left avia-color-theme-color\" aria-label=\"Learn more...\"><span class='avia_iconbox_title' >Learn more...<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-9c1d454dc06f7247226bc4e8f931daae\">\n.flex_column.av-av_one_half-9c1d454dc06f7247226bc4e8f931daae{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-9c1d454dc06f7247226bc4e8f931daae av_one_half flex_column_div av-zero-column-padding  '     ><p><section  class='av_textblock_section av-av_textblock-396ddf1f42196ca838231e61a4602801 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>MOBILE ADVERTISING<\/strong><\/p>\n<p>We offer you mobile web and in-app advertising on the largest platforms iOS and Android. WiFi\/ mobile web and other types of targeting are also possible.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-av_button-c208893f9853a83af56fbde84c32ca7f-wrap avia-button-left '><a href=\"https:\/\/www.online-marketing-russland.de\/en\/about-us\/\" class=\"avia-button av-av_button-c208893f9853a83af56fbde84c32ca7f av-link-btn avia-icon_select-no avia-size-small avia-position-left avia-color-theme-color\" aria-label=\"Learn more...\"><span class='avia_iconbox_title' >Learn more...<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-05a6e39768a2ee5d0dc989fca191cc1b\">\n#top .hr.av-av_hr-05a6e39768a2ee5d0dc989fca191cc1b{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-05a6e39768a2ee5d0dc989fca191cc1b .hr-inner{\nwidth:100%;\nborder-color:#e1e1e1;\n}\n<\/style>\n<div  class='hr av-av_hr-05a6e39768a2ee5d0dc989fca191cc1b hr-custom hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_6'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-1853'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1853","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Search Engine Marketing in Russia and Advertising on Yandex (SEM, SMA) - ONMARUS<\/title>\n<meta name=\"description\" content=\"Search engine advertising in Russia is our passion. 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